Chasen Creative Media Internship Final Project: Back to School with BYOMA

Event Overview

Theme: Back to School
Date: August 2023
Location: London West Hollywood - Hampton Court
Capacity: 220 guests
Event Duration: 12 PM - 4 PM

Objective

To launch BYOMA’s Creamy Jelly Cleanser targeting teens and college students. The event will focus on making skincare accessible, affordable, and approachable while educating attendees on effective skin care without complication.

Possible Pitch Ideas:

• “Clean Slate for Back to School – Byoma’s Back-to-Basics Influencer Event”: Pitch focuses on community and inclusivity

• “Back to School, Back to Basics: Byoma’s Exclusive Event”: Pitch focuses on bring people together

• “Back to School with Byoma: Skincare 101”: Pitch focuses on transparency and skincare education

Target Outlets:

• Allure

• ELLE

• Essence

• Glossy

• HypeBae

• InStyle

• Marie Claire

• PopSugar

• Refinery29

• Teen Vogue

• Vogue

• Well+Good

• Women's Health

• WWD

Pre-event Checklist

1. Formulate guest list

2. Secure venue

3. Order bespoke mailers

4. Finalize menu with venue

5. Hire event host

6. Send out mailers

Unique Mailer Concept

• Box shaped like a large book to resonate with the "Back to School" theme.

• Inside the back cover: Information on BYOMA skincare and the Creamy Jelly Cleanser, emphasizing the educational aspect of the event.

Venue Details

Secured: London West Hollywood - Hampton Court

• Capacity for 220 guests

• Versatile spaces for presentations, networking, and photo opportunities

Event Schedule

• 12 PM: Guest arrivals; welcome drinks and networking.

• 1 PM: Welcome presentation by the host.

• Throughout the Day: Food and beverage service.

Photo Opportunities

• BYOMA Backdrop for event consistency

• BYOMA Bus displaying various products

• Spinning Wheel Game for exclusive merch giveaways: notebooks, tote bags, pens, hats

• Locker Display Case showcasing the Creamy Jelly Cleanser alongside a biology textbook and school supplies

Food Menu

• Main Dishes:

  • Gourmet PB&J with Espresso Peanut Butter and Dark Chocolate Raspberry Jam

  • Luxury Grilled Cheese with Sage, Basil, and Cherry Tomato spread

• Dessert Bar:

  • Cookies decorated as rulers

  • Rice Crispy Treats with paper detail resembling an A+

• Beverages:

  • Alcoholic Capri-Suns: Triple Berry Sangria, Pineapple Punch with Malibu, Blue Lagoon with Tito’s

  • Water, Matcha, Cold Brew

Paid Host

Host of the event would be Emma Brooks, renowned influencer with over 1.6 million followers on Instagram and 4.1 million on TikTok. Emma knows firsthand the struggles of cystic acne, having faced it since the age of 13. As a current partner of BYOMA, she brings a unique perspective to skincare.

The focus of this event is follow in the company’s ethos of making skincare accessible, affordable, and approachable. Attendees will have the opportunity to learn about effective skincare routines without the complexity often associated with them. With Emma's experience from her previous collaboration with our agency on the launch of BYOMA’s Creamy Jelly Cleanser aimed at teens and college students, this event promises to be both insightful and informative.

Influencer List

Sample list includes:

• Teala Dunn

• Antonio Garza

• Mario Selman

• Sabrina Quesada

• Devyn Winkler

• Jazmyn Makenna

Post-event Activities

1. Clean up the venue

2. Monitor social media for event coverage

3. Promote user-generated content and influencer posts to amplify reach

Budget Breakdown

• $35,000

  • Venue, Seating, Food, and Beverage

• $16,350

  • Photo Opportunities

• $200

  • Mailers

• $10,000

  • Host

• $15,000

  • Agency Fee

• $76,550

  • Total

Conclusion

The BYOMA Creamy Jelly Cleanser launch is poised to engage, educate, and excite attendees with innovative experiences, ensuring the brand resonates with a new generation of skincare enthusiasts.